braindump

“Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

I spent about three years as part of that team and the notion of “staying for the community” lodged itself deep in my cranial matter
The “absolutely yes” category was dominated by creators who had branched beyond their initial piece of content and created some persistent space for the community to aggregate. Most typically in Slack, Facebook, WhatsApp or Discord. What they’ve done is use their content to assemble an audience and then create a space for that audience to create content with each other — aka community
But the most interesting ones broaden to envelop the general common interest areas of the group
example: Lenny Rachitsky writes a newsletter

I’m of the belief that “Come for the Content, Stay for the Community” will be one of the dominating themes for media this decade

So it’s not a question of “how many newsletters can one person pay for?” it’s “how many communities does someone want to be a part of?”

Lean Luxe (business of commerce and brands) has a newsletter and Slack group
The Profile (news and bios about successful, interesting people) has a newsletter and a WhatsApp group
My Climate Journey (climate and sustainability) has a blog, a podcast and a Slack group
FinTech Today (financial technology and startups) has a newsletter and a Slack group
Culture Study (what it sounds like) has a newsletter and a weekly subscriber forum topic
2PM (commerce) has a newsletter and upsells a community of industry leaders you can join

s”s”